BMW Alpina

Project Role: Design / Development / Video Production

Project Management: CIA Brand Architects

CIA Brand Architects approached Snacktreat, along with JIL-Studio, to assist in the updating of the BMW Alpina website. The concept of an "Emotional Driving Experience" was carried throughout the website. In addition to a graphical redesign, a live action movie was added to the top page of the site. This movie was shot by Snacktreat and JIL-Studio and edited by Snacktreat. A series of interviews was conducted with prominent Alpina drivers, including Michael Klumm. These interviews were shot by Snacktreat.