A Factory

Project Role: Design / Development / Video Production

Project Management: InterArrows

AFactory is a large international architecture and design firm based in Japan, with customers world wide. As the first step in their comprehensive media development project the corporate website was rebuilt. Snacktreat was responsible for developing the website's visual concept in-line with A Factory's brand goal. Our mission was to show the world that A Factory is not just a large corporation, but a group of craftsmen. This was achieved through a Snacktreat concept called "Sketch". The concept can be clearly seen on the top page of the website, where the company's highest skilled architect redrew the original sketch of their current office. Through a motion graphics video, this sketch transforms into a photograph of the finished building. A Factory's website was made fully bilingual and a mixture of fullscreen Flash and HTML.